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Burger King Whopper advertisement campaign

07.04.2009

What's the idea! To bring burger for testing where people never heard about it and ask about their feelings after the bite. From one side, great idea for an advertisement campaign, but from another, I hope you know, that meat in burgers are not so healthy (too much of fat, sugar and salt), as adverts told you, and whole concept far from originality.

So at least, it is not so honest to those people who have tested burgers, some kind like testing on ... As I mentioned before, idea not quite original, because you can see parallels between BigMac and Whopper (Mac and PC, you remember? :) ), actually they asking people which burger is better. Great advertisement campaign, just take a look on stills, but human aspect lost at all. As usual.

Burger King Whopper advertisement campaign

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